{"product_id":"1920s-black-joe-fruit-crate-label-extinct-americana-advertising","title":"1920s Black Joe Fruit Crate Label | Extinct Americana Advertising","description":"\u003cp\u003e\u003cstrong\u003e🚚 Free US Shipping — ships within one business day. International shipping calculated at checkout.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cdiv style=\"position: relative; padding-bottom: 177.78%; height: 0; overflow: hidden; max-width: 100%;\"\u003e\u003ciframe style=\"position: absolute; top: 0; left: 0; width: 100%; height: 100%;\" src=\"https:\/\/www.youtube.com\/embed\/mbWNMUAQswg\"\u003e\n  \u003c\/iframe\u003e\u003c\/div\u003e\n\u003cp\u003eThis original \u003cstrong\u003e1920s fruit crate label\u003c\/strong\u003e was produced by the Elkhorn Fruit Company of Lodi, California, during a period when American advertising relied heavily on illustrated characters and ethnic imagery to establish brand identity and consumer trust.\u003c\/p\u003e\n\u003cp\u003eWhile labels like this were once common in produce distribution, the style of advertising they represent has steadily disappeared. Over the past century, many long‑standing American brand icons — including Aunt Jemima, Uncle Ben, and the Land O’Lakes Mia — have been retired as cultural standards evolved. This label belongs to the earliest chapter of that same visual tradition.\u003c\/p\u003e\n\u003cp\u003eFruit crate labels were never intended to be preserved. They were printed for short‑term commercial use, applied to wooden shipping crates, and discarded once the produce reached market. Surviving examples now serve as historical records of how American companies once communicated identity, quality, and familiarity through illustration.\u003c\/p\u003e\n\u003cp\u003eThis piece reflects the craftsmanship of early lithographic printing and the regional pride of California’s agricultural industry during the 1920s — a visual language that no longer exists in modern commerce.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDetails:\u003c\/strong\u003e\u003cbr\u003e• Original 1920s production\u003cbr\u003e• Elkhorn Fruit Company, Lodi, California\u003cbr\u003e• Approx. 13 x 4 inches\u003cbr\u003e• Unframed, loose label\u003c\/p\u003e","brand":"Vintage and Antique Gifts","offers":[{"title":"Default Title","offer_id":52823914250607,"sku":"46920918663400","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0964\/7833\/1247\/files\/rare-1920s-americana-fruit-label-captures-bygone-era-vintage-treasures-antique-gifts-home-881.webp?v=1775543853","url":"https:\/\/cuddlefabrics.com\/products\/1920s-black-joe-fruit-crate-label-extinct-americana-advertising","provider":"Cuddle Fabrics","version":"1.0","type":"link"}